Generation Z is defined as the demographic that follows the generation that has been names Millennials. Experts have described this group to have been born in the mid to late 1990s, and having an affinity for technology and social media. Research suggests that Gen Z has been influenced by events like the September 11th terrorist attacks and the Great Recession of the 2010s that have fostered feelings of insecurity.
 
While companies are just reaching an understanding of how the Millennial is changing the landscape, Gen Z is emerging as another challenge.
 
First Gen Z is using the same platforms like Millennials but in a different way. Gen Z spends nearly if not all of its time consuming media from a smartphone. Additionally, this group of consumers values experiences over products.
 
Gen Z desires to mold our culture. With their social media prowess and their capabilities as innovative content producers, they already have begun to change the consumer space.
 
With all of these implications, the travel industry is experiencing a new wave of trends as a result of Gen Zers.
 
Gen Z already relies on the power of social media, so, naturally, it has impacted where they wish to travel. In the past few years, the destination’s “instagramability” has been drawing young travelers to visit. Using top travel hashtags and by following influencers, Gen Z is on the hunt to find the most enviable spot.
 
Additionally, Gen Z appreciates a travel deal. Research suggests while a good portion of Gen Z still travels with their parents, most work to fund their trips. This group likes to feel the satisfaction of knowing they are getting a good bargain and won’t have to sacrifice their cash for a vacation.
 
Other travel trends popping up for Gen Zer is the importance of wireless. Being already so connecting it’s important to this generation to never lose that. They also value sustainable travel and are willing to support local businesses and appreciate opportunities for voluntourism.
 
Gen Z wants to trip of a lifetime and they want it now. This drives this generation to seek authentic and personal experiences. They want a bucket list trip.
 
Let Guardian Music and Group Travel create your very own customized trip with all your needs in mind that crosses a destination off your bucket list.

Scientists and researchers and Florida National University have published a study that highlights the benefits of music and its power to help students.
 
People have found that music activates both sides of the brain which can lead to maximizing learning and memory retention.
 
The most obvious benefit to listening to music while doing schoolwork is reducing anxiety and stress. Studying while listening to soothing music is proven to decrease blood pressure and one’s heart rate. It is also shown that listening to music has the same effect of getting a massage. Finding the right tunes to help you focus, put you in the right studying mood or create a calming atmosphere is what makes music so dynamic when it comes to schoolwork.
 
Music is also proven to boost performance. Studies have shown that listening to hip-hop music is uplifting for students, giving them an inspiring confidence boost while helping them perform under pressure.
 
Contrary to what some might think, music is not a distraction but supports the brain to pay attention better. Classics like Mozart, Bach and Beethoven have been proven to help students categorize information, an essential aspect to studying. Musical activity is a form of exercise, and utilizing it as a tool can help train our brains to function at a higher level later on.
 
Lastly, music has been proven to serve as a memory trigger. Our brains looks for patterns to understand information, and that’s why we tend to remember songs better than other memorization tactics.
 
Music is a powerful tool that we can use to soothe, strengthen and support our brain activity. With all its capabilities and positive benefits, its not doubt why people love it so much!
 
For more information see: https://www.fnu.edu/benefits-studying-music/
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