Generation Z is defined as the demographic that follows the generation that has been names Millennials. Experts have described this group to have been born in the mid to late 1990s, and having an affinity for technology and social media. Research suggests that Gen Z has been influenced by events like the September 11th terrorist attacks and the Great Recession of the 2010s that have fostered feelings of insecurity.
While companies are just reaching an understanding of how the Millennial is changing the landscape, Gen Z is emerging as another challenge.
First Gen Z is using the same platforms like Millennials but in a different way. Gen Z spends nearly if not all of its time consuming media from a smartphone. Additionally, this group of consumers values experiences over products.
Gen Z desires to mold our culture. With their social media prowess and their capabilities as innovative content producers, they already have begun to change the consumer space.
With all of these implications, the travel industry is experiencing a new wave of trends as a result of Gen Zers.
Gen Z already relies on the power of social media, so, naturally, it has impacted where they wish to travel. In the past few years, the destination’s “instagramability” has been drawing young travelers to visit. Using top travel hashtags and by following influencers, Gen Z is on the hunt to find the most enviable spot.
Additionally, Gen Z appreciates a travel deal. Research suggests while a good portion of Gen Z still travels with their parents, most work to fund their trips. This group likes to feel the satisfaction of knowing they are getting a good bargain and won’t have to sacrifice their cash for a vacation.
Other travel trends popping up for Gen Zer is the importance of wireless. Being already so connecting it’s important to this generation to never lose that. They also value sustainable travel and are willing to support local businesses and appreciate opportunities for voluntourism.
Gen Z wants to trip of a lifetime and they want it now. This drives this generation to seek authentic and personal experiences. They want a bucket list trip.
Let Guardian Music and Group Travel create your very own customized trip with all your needs in mind that crosses a destination off your bucket list.